Case study
Channel 4
Embedded Files
Reimagining and Redesigning the Digital Experience for Channel 4 in the On-Demand Age
Background
Channel 4 encourages innovation in everything that it does – in television, film and digital media – always seeking new ways to reach audiences and achieve impact with public service content. The company has an active policy to support the creative economies and ensure it has access to the best ideas and talent. When conversations around a large-scale, root to branch redesign of Channel4.com started to happen, Channel 4's creative leadership team reached out to Media Betty to lead the UX workstreams.
Organisation:
Channel 4
The ask:
Channel 4 commissioned Media Betty to lead the User Experience Strategy and Design workstream for a large-scale, transformational Channel4.com Redesign Project.
Key activities
The UX leadership and design work included: think tank contributions, proof of concept inputs and reviews, UX designs (500+ pages of UX design specs), intensive cross-team collaboration, information architecture, QA across all workstream output, user testing, metadata models and stakeholder management.
Embedding in the agile set-up
Media Betty's Director of UX and a team of Media Betty Senior UX Consultants delivered the complex user experience strategy and designs, including information architecture, working closely with the project's stakeholders, sponsors, project managers, producers, business analysts, developers, content producers, marketing leaders, digital leaders and creative design teams. The project was run using an agile methodology where cross-team collaboration, transparency, trouble-shooting and stakeholder awareness were critical to success.
Channel 4 Brand Family Portfolio
Channel 4 New Concepts
Think Tank Member
Proof of Concept - UX QA
Channel 4 Redesign Project
UX Strategy, UX Design, User Testing, Team Leadership
4Homes Global Templates Migration
Content Strategy, Information Architecture, UI Designs QA, User Testing
4Beauty Beta Concept
UX Designs
4Music
UX Research, UX Review, UX Designs
Homepage of Channel4.com Redesign
Page flow diagrams
500+ pages of annotated wires
Outcomes and impacts
The Channel 4.com redesign exceeded its KPIs, including a significant increase in site visits and page views, a reinvigoration of the channel's online presence and a successful establishment of 4OD as a core offering. The project was delivered on time and to budget which was a major accomplishment for the project teams given its ambition, scale and complexity. The post-launch metrics included an increase in site visits by 31% (YoY) to 230 million visits. Page views increased by 7% to 102 million pages per month (1.2 billion page views per year). This contributed to a boost in ad revenue, viewing figures (offline and online) and brand impact.
We love all of our clients, but our work with Channel 4 will always hold a special place in our concept archives and wireframe library.
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